Dr. Antonia Mantonakis

BSc, MA, PhD
Associate Professor, Marketing, Goodman School of Business
Associate Fellow, CCOVI

 height= Antonia Mantonakis’s CV [PDF]

Dr. Mantonakis’s research centers on understanding psychological factors that affect consumer behaviour. Some recent findings show that:

-the simple order of sampling (e.g., of wine at a winery), can influence which option is chosen as the favourite (this article has been widely cited)

-a brief pause between a tagline and brand, in digital media for example, can lead to increased brand recognition and preference

-photos (on wine labels, for instance), lead to higher evaluations about the product