Dr. Antonia Mantonakis

Dr. Mantonakis’s research centers on understanding psychological factors that affect consumer behaviour. Some recent findings show that:

The simple order of sampling (e.g., of wine at a winery), can influence which option is chosen as the favourite (this article has been widely cited)

A brief pause between a tagline and brand, in digital media for example, can lead to increased brand recognition and preference

Photos (on wine labels, for instance), lead to higher evaluations about the product