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Think101, April 6, 2014
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The Science of Wine
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Cross Border Shopping
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How a Wine Name Impacts Price: Dr. Antonia Mantonakis Video Chat
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Celebrity Athlete Wines: Which Ones Score on Price and Taste?
Canada AM, May 15, 2008
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Racked, February 26, 2015
Calculated Chaos: Examining the Brilliant Strategy Behind Bed Bath & Beyond
The New Yorker, July 12, 2014
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Mercury News, May 7, 2014
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The Atlantic, July 30, 2012
The Psychology of a $666 Burger, and Other Haute Cuisine
The Daily Californian, July 11, 2012
Study Reveals People Most Often Choose First Option Presented
InvestorPlace, June 29, 2012
The Crazy Thing Wine Buyers Will Pay For
Business Insider, June 28, 2012
Why People Pay More for Wine That’s Hard to Pronounce
Time Magazine, June 27, 2012
Wine Drinkers Will Pay More for Bottles with Hard-to-Pronounce Names
CNN.com, April 17, 2012
It’s Pronounced Hos-pi-tal-it-tee
Decanter.com, February 22, 2012
Consumers Pay More for Tongue-Twisting Wines
UPI, January 31, 2012
Hard-to-Pronounce Wine Scores Big in Study
New York Times, “The Morning Feed”, October, 2009
God, I Hope I Get It
National Public Radio, June 26, 2012
Fancy Names Can Fool Wine Geeks Into Paying More For a Bottle
Play Ontario, April 28, 2022
99 Problems: Is Promoting A Sportsbook Hurting Wayne Gretzky’s Brand?
UBC News, April 28, 2016
Product info online can boost sales, even if shoppers never visit website
Natalie McLean, June 8, 2016
The 31 Most Difficult Wine and Grapes Names: How to Pronounce Them
The Hamilton Spectator, November 25, 2015
What does Buffalo have that we don’t? Tips for the Black Friday shopper
The Toronto Star, November 25, 2015
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Yahoo News, October 23, 2015
When brands are forced to take a stand on an issue
Yahoo News, August 27, 2015
When brands and their spokespeople are inseperable
Brock University, March 18, 2019
The Consumer Psychology behind Wine Choices
Brock University, March 31, 2014
Consumer Perception: The Influence of Subtle Label Changes on Consumer Behaviour
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Does a Wine’s Name Influence Consumer Taste Perception?
Vineland Research and Innovation Center, June, 2010
Grape and Wine Workshop: Understanding Ontario Wine Consumers
The Brock News, May 16, 2016
Business prof receives honourable mention from Canadian Journal of Administrative Sciences
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Brock research shows how Internet influences offline shopping
The Brock News, January 23, 2012
What’s in a Name? A Lot When it Comes to the Wine Industry