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Additional Videos

CHCH, December 12, 2018
What’s in a Wine Label? 

Conversation with Goodman, April 13, 2016
Brock research shows how Internet influences offline shopping

Think101, April 6, 2014
The Experiment: Conversation with Antonia Mantonakis

CHCH, February 6, 2014
The Science of Wine

CHCH, December 1, 2013
Cross Border Shopping

Natalie McLean, November, 2012
How a Wine Name Impacts Price: Dr. Antonia Mantonakis Video Chat

Natalie McLean, October, 2012
Celebrity Athlete Wines: Which Ones Score on Price and Taste?

TV Cogeco, February 9, 2012
Consumer Tastes

Canada AM, May 15, 2008
How Consumers Choose

International News Articles
Audio

Central Valley Business Times, May 26, 2016
Why even small businesses can benefit from a basic website 

Conversation with Goodman, April 13, 2016
How the Internet influences in-store shopping decisions

“Arming the Donkey’s” Science Podcast, July 6, 2009
Zeroing in on Rating Scales

CFBU-FM Radio, December 18, 2013
Consumer Behaviour During the Holidays

National Public Radio, June 26, 2012
Fancy Names Can Fool Wine Geeks Into Paying More For a Bottle

WSHU Public Radio Group, May 2, 2012
The Lure of Tongue-Twisting Names

LiVE 88.5, Newcap Radio Ottawa, May 26, 2009
Preference Patterns for Consumers

CHAM/CKOC/CKLH Radio Hamilton, May 12, 2009
Preference Patterns for Consumers

Canadian News Articles
The St. Catharines Standard, July 25, 2017
Tongue-twister names sell more wines: Brock research

UBC News, April 28, 2016
Product info online can boost sales, even if shoppers never visit website

Natalie McLean, June 8, 2016
The 31 Most Difficult Wine and Grapes Names: How to Pronounce Them

The St. Catharines Standard, May 12, 2016
What does the future hold for Niagara Square?

The Hamilton Spectator, November 25, 2015
What does Buffalo have that we don’t? Tips for the Black Friday shopper

The Toronto Star, November 25, 2015
Tips for the Black Friday shopper

Yahoo News, October 23, 2015
When brands are forced to take a stand on an issue

Yahoo News, August 27, 2015
When brands and their spokespeople are inseperable

CanTech Letter, March 29, 2015
The Overlooked Reason Target Failed in Canada

The Toronto Star, February 18, 2015
Cross-border Shopping is About More Than a Bargain

Le Journal de Montreal, October 16, 2014
Questions D’étiquette

Tower Litho, August 12, 2014
The Power of a Label

Canada.com, March 18, 2014
Eating with your eyes: Study links pretty plating to improved taste

The Globe and Mail, February 22, 2012
If the Wine is Hard to Pronounce, is it Worth More?

The St. Catharines Standard, January 24, 2012
A Rose by Any Other Name Would Taste More Sweet

Canada.com, September 12, 2011
Wine Snobbery No Longer Palatable

Globe and Mail, March 24, 2011
What’s the Symbol for Unintelligible?

Canadian Business Online Blog, May 20, 2009
A Hidden Bias Among Consumers

The Globe and Mail, June, 2007
Why You Drink What You Do

Public Lectures

Brock University, March 18, 2019
The Consumer Psychology behind Wine Choices

Brock University, March 31, 2014
Consumer Perception: The Influence of Subtle Label Changes on Consumer Behaviour

Brock University, February 8, 2012
Does a Wine’s Name Influence Consumer Taste Perception?

Vineland Research and Innovation Center, June, 2010
Grape and Wine Workshop: Understanding Ontario Wine Consumers