Research and Publications

Downloadable documents related to the work of Dr. Antonia Mantonakis.

Philp, Matthew and Antonia Mantonakis. “Guiding the consumer evaluation process and the probability of order-effects-in-choice” Journal of Business Research 112 (2020): 13-22. Print.
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Quigley-McBride, Adele, Gregory G. Franco, Daniel B. McLauren, Antonia Mantonakis , and Maryanne Garry. “In the Real World, People Prefer their Last Whiskey When Tasting Options in a Long Sequence” PLoS ONE 13(8) (2018): 255-264. Print.
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Spielmann, Nathalie and Antonia Mantonakis. “In virtuo: How user-driven interactivity in virtual tours leads to attitude change” Journal of Business Research 88 (2018): 255-264. Print.
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Mantonakis, Antonia, Norbert Schwarz, Amanda Wudarzewski, and Carolyn Yoon. “Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay” Marketing Letters 28.2 (2017): 293–303. Print.
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Cardwell, Brittany A., Eryn J. Newman, Maryanne Garry, Antonia Mantonakis, and Randi Beckett. “Photos That Increase Feelings of Learning Promote Positive Evaluations.” The Journal of Experimental Psychology: Learning, Memory, and Cognition 43.6 (2017): 944-954. Print.
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 Media Coverage 
Featured on CHCH-TV

Hafer, Carolyn L., Antonia Mantonakis, Regan Fitzgerald, and Anthony F. Bogeart, “The Effectiveness of Deservingness-Based Advertising Messages: The Role of Product Knowledge and Belief in a Just World,” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 35 (2017): 34-46. Print.
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Rajesh Bhargave, Antonia Mantonakis, and Katherine White. “The Cue-of-the-Cloud Effect: When Reminders of Online Information Availability Increase Purchase Intentions and Choice.” Journal of Marketing Research 52.5 (2016): 699-711. Print.
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 Media Coverage 
Featured on Conversations with Goodman: Goodman School of Business-Brock University
This paper was featured in the Brock New
This paper was featured in the Central Valley Business Times

Walsh, Darlene, Antonia Mantonakis, and Steve Joordens. “Is “getting started” an effective way for people to overcome the depletion effect?.” Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l’Administration 32 (2015): 47–57. Print.
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 Media Coverage 
This paper was nominated for Best Paper of 2015
This paper won honourable mention from Canadian Journal of Administrative Sciences
This paper was featured in the Brock News
This paper was featured in Research Matters

Clemente, Sarah, Eric Dolansky, Antonia Mantonakis, and Katherine White. “The Effects of Perceived Product-Extrinsic Cue Incongruity on Consumption Experiences: The Case of Celebrity Sponsorship.” Marketing Letters 25.4 (2014): 373-384. Print.
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Mantonakis, Antonia, Amanda Wudarzewski, Daniel M. Bernstein, Seema L. Clifasefi, and Elizabeth F. Loftus. “False Beliefs Can Shape Current Consumption.” Psychology 4 (2013): 302-308. Print.
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Mantonakis, Antonia, Bryan Galiffi, Ummugulsum Aysan, and Randi Beckett. “The Effects of the Metacognitive Cue of Fluency on Evaluations about Taste Perception.” Psychology 4 (2013): 318-324. Print.
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 Media Coverage 
This acticle was featured in the St. Catharines Standard
This article received press activity from The Globe and Mail

Mantonakis, Antonia. “A Brief Pause between a Tagline and Brand Increases Brand Name Recognition and Preference.” Applied Cognitive Psychology 26 (2012): 61-69. Print.
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Mantonakis, Antonia, Pauline Rodero, Isabelle Lesschaeve, and Reid Hastie. “Order in Choice: Effects of Serial Position on Preferences.” Psychological Science 20.11 (2009): 1309-1312. (Lead Article). Print.
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 Media Coverage 
This article was featured in theThe New York Times
This acticle was featured in the The Globe and Mail

Mantonakis, Antonia, Bruce W. A. Whittlesea and Carolyn Yoon. “Consumer Memory, Fluency, and Familiarity.” in The Handbook of Consumer Psychology (eds. Haugtvedt, Herr, and Kardes), Lawrence Erlbaum Associates (2008): 77-102. Print.
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Kronlund (Mantonakis), Antonia and Bruce W. A. Whittlesea. “Remembering after a Perception of Discrepancy: Out with the Old, in with the Two.” Journal of Experimental Psychology: Learning, Memory, and Cognition 32.5 (2006): 1174-1184. Print.
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Kronlund (Mantonakis), Antonia and Daniel M. Bernstein. “Unscrambling Words Increases Brand Name Recognition and Preference.” Applied Cognitive Psychology 20.5 (2006): 681-687.Print.
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 Media Coverage 
This article received press activity from the Financial Times , The Times (UK), Medical News Today, the St. Catharines Standard, the Niagara Falls Review, the Welland Tribune, the Toronto Star, and the Ottawa Citizen
This paper was featured in the Financial Times
This paper was featured in neuromarketing

Kronlund (Mantonakis), Antonia and Bruce W. A. Whittlesea. “Seeing Double: Levels of Processing can cause False Memory.” Canadian Journal of Experimental Psychology 59.1 (2005): 11-16. Print.
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